This was A&M's first album with the original release number being #101, although it was recorded at Conway Records. Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. He followed up quickly with his debut album, The Lonely Bull by 'Herb Alpert & the Tijuana Brass'. He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song ' The Lonely Bull'. Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.

JSTOR ( December 2017) ( Learn how and when to remove this template message)Р”Р„lpert set up a small recording studio in his garage and had been overdubbing a tune called 'Twinkle Star', written by Sol Lake, who would eventually write many of the Brass's original tunes.

Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. After Carnival released its second single 'Love Is Back In Style' by Charlie Robinson, Alpert and Moss found that there was prior usage of the Carnival name and renamed their label A&M Records. In 1962, Alpert and his new business partner Jerry Moss formed Carnival Records with 'Tell It to the Birds' being the first release on the Alpert & Moss label with distribution outside of Los Angeles done by Dot Records. In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including ' Baby Talk' by Jan and Dean and ' Wonderful World' by Sam Cooke. In 1957 Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. In 1956, he appeared in the uncredited role as 'Drummer on Mt. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing a career in music. After graduating from Fairfax High School in 1952, he joined the United States Army and frequently performed at military ceremonies. Acquiring an early wire recorder in high school, he experimented on this crude equipment. Herb began trumpet lessons at the age of eight and played at dances as a teenager.

His mother taught violin at a young age, and his older brother, David, was a talented young drummer. His father, although a tailor by trade, was also a talented mandolin player. Р”Р„lpert was born into a family of musicians. from Radomyshl (in present-day Ukraine) and Romania. His parents were Jewish immigrants to the U.S. Herb Alpert was born and raised in the Boyle Heights section of Eastside Los Angeles, California, the son of Tillie (nР“В©e Goldberg) and Louis Leib Alpert.

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